Website and online shop positioning

Be on top of the hierarchy! With us
you'll always be on top of search results
!

 

We assume you already know what positioning is, now we're going to tell you how we're doing it. Everyone has some keyword in the back of their head that they would just love to have on top of Google search results. That's fine, but we're always always encouraging people to check them before we roll with the process.

At the beggining there was a word… a keyword, its' correct choice is the msot important for achieving our goal, that's why we're paying the most attention to this exact step. To properly choose keywords, you need to make a psychological profile of your dream customer.What they do, what their hobbies are, what websites they visit and most importantly, what they search for in the internet.


 

More often than not, a person who's a veteran in their business names their service differently than everyone does. For instance, the word "sanitation" is so vague that people just search for „waste disposal”. During positioning, the client would pay for the keyword "sanitation", only to find himself being visited by people uninterested in his waste disposal service. Simply putting it, his funds would 'go to waste' :). In case of poorly picked out keywords, the entire effort and time we put in 'goes down the drain', and it's noone else's fault but ours that a keyword is not tested out.


parallax background

AdWords is argueably the best way to test the keywords, the ad is made practically in an instant; we can put in any number of keywords, and check what keywords generate traffic. When the keywords and picked out, we check the competition to see what do they position themselves for, what phrases they use and based on this data, we get the price of each of the keywords in a hybrid evaluation.


 

Initial, free SEO audit? Why not!

Check out our tool, and check the current optimization summary of your website according to the basic elements influencing the visibility of your website.
Automatic audit will be generated right after you fill out the form, it's a base function that we do and monitor at least once a week in case of our clients' websites. Ofcourse, it's a very limited and streamlined version, but it's fully usable. It won't replace the full audit and physical website check done by our specialists, but at least it will give you an idea about how well optimized is your website.
In addition to the above, you can check how do the potential clients and Google see your website. To do that, search in google "site:(your domain address)". How unique your and attractive your content will be will also influence the click ratio.
Filling out the form, you indirectly agree to us keeping the data you input, and you can easily expect us to contact you afterwards, to answer any questions and help with analysis. A rather small price to pay for such service.
 

Let's talk about... money

To take proper marketing measures, we need to know at least the rough estimation of a budget that we'll operate with.
That way, we will save up time, preparing potential solutions accordingly with the budget we have. As we all know, time is money.
 
How much does website and e-shop evaluation cost?
Positioning price first and foremost depends on chosen keywords, how fierce the competition is and the amount of other companies that try to position themselves high. Evaluation always contains a higher amount of keywords, to pick out the best fitting keywords together. We do hybrid settlements, and the contract is near signed near instantly and permanently, with two month notice quitting period.

What is a hybrid settlement? It's a form of settlement divided into a small monthly feel, and a bonus for the effects, the effects being the achieved position. The lump sum is being spent on all the linking expenses (paid articles, catalogues, copywriting) and on optimization expenses (at least the price of a nice meal per day :^)).

Average budget plans

Local company
250 - 1 400 PLN monthly
Regional companies
800 - 3 700 PLN monthly
Nation wide companies
1 200 - 6 000 PLN monthly
Global companies
2 500++ PLN monthly
Internet shops
1 000 ++ PLN monthly
 
 
 
Next stages:
After accepting the cooperation conditions and signing the contract, we move on to the next steps

Page audit

a thorough check is made on the website in question in search of any errors, utility and SEO, so that the potential clients feel compelled to use and revisit it.

Optimization

Our focus is the Google algorythm. Subpages are divided to fit specific keywords, as well as subjected to a major optimization process.

Indexing

First links should be preferably obtained through organic means. Things like trade catalogues, regional and sponsored articles. But most importantly, paid is a good investment to start off with.

Linking

During the audit we have checked what does the competition do, and where they are linked. Time to use it, and get some links for ourselves, as well.

Secret

Remaining actions that influence the website, that we cannot talk about here. The competition does not sleep. They constantly look at what we do, and might copy our solutions.
 
Frequently asked questions
 
 
 
 
 
 
 

Be on top of the hierarchy! With us
you'll always be on top of search results
!

 

We assume you already know what positioning is, now we're going to tell you how we're doing it. Everyone has some keyword in the back of their head that they would just love to have on top of Google search results. That's fine, but we're always always encouraging people to check them before we roll with the process.

At the beggining there was a word… a keyword, its' correct choice is the msot important for achieving our goal, that's why we're paying the most attention to this exact step. To properly choose keywords, you need to make a psychological profile of your dream customer.What they do, what their hobbies are, what websites they visit and most importantly, what they search for in the internet.


More often than not, a person who's a veteran in their business names their service differently than everyone does. For instance, the word "sanitation" is so vague that people just search for „waste disposal”. During positioning, the client would pay for the keyword "sanitation", only to find himself being visited by people uninterested in his waste disposal service. Simply putting it, his funds would 'go to waste' :). In case of poorly picked out keywords, the entire effort and time we put in 'goes down the drain', and it's noone else's fault but ours that a keyword is not tested out.


AdWords is argueably the best way to test the keywords, the ad is made practically in an instant; we can put in any number of keywords, and check what keywords generate traffic. When the keywords and picked out, we check the competition to see what do they position themselves for, what phrases they use and based on this data, we get the price of each of the keywords in a hybrid evaluation.


 

Initial, free SEO audit? Why not!

Check out our tool, and check the current optimization summary of your website according to the basic elements influencing the visibility of your website.
Automatic audit will be generated right after you fill out the form, it's a base function that we do and monitor at least once a week in case of our clients' websites. Ofcourse, it's a very limited and streamlined version, but it's fully usable. It won't replace the full audit and physical website check done by our specialists, but at least it will give you an idea about how well optimized is your website.
In addition to the above, you can check how do the potential clients and Google see your website. To do that, search in google "site:(your domain address)". How unique your and attractive your content will be will also influence the click ratio.
Filling out the form, you indirectly agree to us keeping the data you input, and you can easily expect us to contact you afterwards, to answer any questions and help with analysis. A rather small price to pay for such service.
 

Let's talk about... money

To take proper marketing measures, we need to know at least the rough estimation of a budget that we'll operate with.
That way, we will save up time, preparing potential solutions accordingly with the budget we have. As we all know, time is money.
 
How much does website and e-shop evaluation cost?
Positioning price first and foremost depends on chosen keywords, how fierce the competition is and the amount of other companies that try to position themselves high. Evaluation always contains a higher amount of keywords, to pick out the best fitting keywords together. We do hybrid settlements, and the contract is near signed near instantly and permanently, with two month notice quitting period.

What is a hybrid settlement? It's a form of settlement divided into a small monthly feel, and a bonus for the effects, the effects being the achieved position. The lump sum is being spent on all the linking expenses (paid articles, catalogues, copywriting) and on optimization expenses (at least the price of a nice meal per day :^)).

Average budget plans

Local company
250 - 1 400 PLN monthly
Regional companies
800 - 3 700 PLN monthly
Nation wide companies
1 200 - 6 000 PLN monthly
Global companies
2 500++ PLN monthly
Online stores
1 000 ++ PLN monthly
 
 
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Next stages:
After accepting the cooperation conditions and signing the contract, we move on to the next steps

Page audit

a thorough check is made on the website in question in search of any errors, utility and SEO, so that the potential clients feel compelled to use and revisit it.

Optimization

Our focus is the Google algorythm. Subpages are divided to fit specific keywords, as well as subjected to a major optimization process.

Indexing

First links should be preferably obtained through organic means. Things like trade catalogues, regional and sponsored articles. But most importantly, paid is a good investment to start off with.

Linking

During the audit we have checked what does the competition do, and where they are linked. Time to use it, and get some links for ourselves, as well.

Secret

Remaining actions that influence the website, that we cannot talk about here. The competition does not sleep. They constantly look at what we do, and might copy our solutions.
 
Frequently asked questions
 
 
 
 
 
 
 

Professional solutions don't have to be expensive!


Contact us to find out
mateusz@m16.pl | dariusz@m16.pl